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CONTACT US
Ground floor | Block G | Pin Mill Farm | 164 Katherine St, Sandown, Sandton, 2196 South Africa
admin@atomcapital.co.za +27 (0)87 729 0185 +27 (0)72 926 3074
WHO
WE ARE
Much can be said about a person that can answer questions. But so much more can be learned from one who questions the answers.
They push boundaries, interrogate common sense, and look for better, unexplored ways to make headway where others couldn’t. While others may think something impossible, they quietly get on with the task at hand, exploring every facet of the impossible until the problem screams ‘I’m possible’. This is often excused as ‘luck’, ‘intuition’ or ‘insight’; perhaps even something that was ‘inspired’, but we see it as the result of due diligence. Because we believe that if you reverse engineer success, you’ll find its achievement is in the details. So that is our goal. We take care of every detail of your financial planning so that your bigger picture can be that much more refined, more tangible, more accessible. We dissect the vision into achievable goals, define the needed steps, and then we act. Checking and double checking the process. Scrutinising, improving and tweaking the plan as we go.
OUR TEAM
DIRECTORS
Bruce Deane, CFP®
Director & Wealth Manager
B. Buss. Admin, CFP®, Adv CFP®, PLDA (HBS)
Bruce Deane is a Harvard Business School alumnus, founder and Managing Director of ATOM Capital, and a Director of Affinity Capital Management in South Africa.
He began his career in 2009 through the Standard Bank Wealth Graduate Programme and spent eight years advising Premier and Private Banking clients. He later joined Futurity Wealth Management as a Partner before founding ATOM Capital in 2022.
Bruce holds postgraduate qualifications in Financial Planning and advanced postgraduate studies in Investment Management and Portfolio Construction. He has completed Harvard Business School’s Program for Leadership Development, its alternative to an Executive MBA, further strengthening his expertise in leadership, business strategy and enterprise growth.
Somerset Morkel, CFP®
Non-Executive Director
and Senior Wealth Manager
Somerset attended Wits University and obtained a BSc degree in 1978 and a H.Dip Education in 1979. After a short stint as a Maths teacher, he joined the financial services industry in 1982 and shortly thereafter set up an independent financial planning business, SWM Financial Services cc. He shortly discovered that his passion was holistic planning for private individuals, which included estate planning, retirement planning and general financial planning. In 1986 he studied for and passed the exams required to qualify as a Fellow of the Institute of Life and Pension Advisers. This institute amalgamated with the Financial Planning Institute and Somerset was awarded the Certified Financial Planner (CFP®) mark in 1996.
In 2004, Somerset sold his business and operated outside the financial services arena until April 2009, when he joined Alexander Forbes FPC as a wealth manager. Three and a half years later, in October 2012, he incorporated an independent financial planning company which became Serala Wealth Managers (Pty) Ltd. This new step has given him the ability to realise his dream – guiding a team that specialises in holistic financial planning for private individuals and assisting them to attain their goals and ambitions.
He is married to Lynn and has two daughters, Donna and Penny. His passions are rock-climbing and mountaineering, folk guitar, holistic financial planning and life in general.
ASSOCIATES
Katleho Khatlisi, CFP®
Wealth Manager
Deanu Murray, CFP®
Wealth Manager
ADMIN TEAM
Rosanna Couto
Head: Operations
Mapule Hoboyi
Paraplanner & Head: Administration
OUR TEAM
DIRECTORS
Bruce Deane, CFP®
Director & Wealth Manager
B. Buss. Admin, CFP®, Adv CFP®
Bruce began his corporate career in the Standard Bank Wealth Graduate Programme in 2009, one of a select group of University graduates. Having completed a Bachelor’s degree prior to his Standard Bank journey, Bruce followed that up with post-graduate studies in Financial Planning and Advanced post-graduate studies in Investment Management & Portfolio construction. Bruce spent 8 years with the Standard Bank Group, delivering Wealth, Investment & Fiduciary advice to its premier, Private clients, segment. In December 2017 Bruce joined a privately owned Wealth Management business in a Partner capacity. Late 2022, Bruce established ATOM Capital, an independent Wealth Management & Financial Advisory business.
Somerset Morkel, CFP®
Non-Executive Director
and Senior Wealth Manager
Somerset attended Wits University and obtained a BSc degree in 1978 and a H.Dip Education in 1979. After a short stint as a Maths teacher, he joined the financial services industry in 1982 and shortly thereafter set up an independent financial planning business, SWM Financial Services cc. He shortly discovered that his passion was holistic planning for private individuals, which included estate planning, retirement planning and general financial planning. In 1986 he studied for and passed the exams required to qualify as a Fellow of the Institute of Life and Pension Advisers. This institute amalgamated with the Financial Planning Institute and Somerset was awarded the Certified Financial Planner (CFP®) mark in 1996.
In 2004, Somerset sold his business and operated outside the financial services arena until April 2009, when he joined Alexander Forbes FPC as a wealth manager. Three and a half years later, in October 2012, he incorporated an independent financial planning company which became Serala Wealth Managers (Pty) Ltd. This new step has given him the ability to realise his dream – guiding a team that specialises in holistic financial planning for private individuals and assisting them to attain their goals and ambitions.
He is married to Lynn and has two daughters, Donna and Penny. His passions are rock-climbing and mountaineering, folk guitar, holistic financial planning and life in general.
ASSOCIATES
Ian Martens
Wealth Manager
Craig Rode, CFP®
Wealth Manager
Katleho Khatlisi
Wealth Manager
Deanu Murray
Wealth Manager
ADMIN TEAM
Rosanna Couto
Head: Operations
Mapule Hoboyi
Paraplanner & Senior Administrator
INVESTMENTS
Investments
- A clearly defined Investment Policy Statement tailored to your goals
- Strategic asset allocation aligned to your risk profile and time horizon
- A buffer between you and aggressive product salespeople
- Consolidation of fragmented investments into a cohesive plan
- A tax-efficient savings strategy that keeps more of your returns
BEHAVIORAL COACHING
Behavioural Coaching
- Helping you avoid costly financial mistakes and regrets
- A reliable “don’t do that” voice in your corner
- A rational perspective when you feel overwhelmed or reactive
FINANCIAL PLANNING
Financial Planning
- A dedicated annual planning meeting to keep your plan on track
- A structured process to formalise and align your life goals with your finances
- An accountability partner who ensures follow-through
- Access to a reliable second opinion before big decisions
- A tax-smart retirement income plan
- Ad hoc availability for life’s urgent financial decisions
- Outsourced financial admin to save you time and energy
- Unlimited access for money-related questions and concerns
- A system for prioritising and evaluating financial opportunities
BENEFITS OF PROFESSIONAL FINANCIAL ADVICE
OTHER BENEFITS
Other Benefits
- A clear-thinking collaborator for complex financial situations
- Emotional and practical support for a surviving spouse through major life transitions
- Seamless coordination with your accountant, attorney, and other advisers
- A trusted source for referrals to vetted professionals
- Someone who tells you what you need to hear, not just what you want to hear
- Shared wisdom and best practices from real-life client experiences
TAX PLANNING
Tax Planning
- Forward-thinking, proactive tax planning strategies
- Crafting a tax-efficient estate plan for intergenerational wealth
- Ongoing education about changes in tax laws
- Practical support and guidance during tax season
- Expert tax specialists to whom we can refer you for complex tax structures and legal opinions
- Consolidation of fragmented investments into a cohesive plan
- A tax-efficient savings strategy that keeps more of your returns
INVESTMENTS
Investments
- A clearly defined Investment Policy Statement tailored to your goals
- Strategic asset allocation aligned to your risk profile and time horizon
- A buffer between you and aggressive product salespeople
- Consolidation of fragmented investments into a cohesive plan
- A tax-efficient savings strategy that keeps more of your returns
BEHAVIOURAL COACHING
Behavioural Coaching
- Helping you avoid costly financial mistakes and regrets
- A reliable “don’t do that” voice in your corner
- A rational perspective when you feel overwhelmed or reactive
FINANCIAL PLANNING
Financial Planning
- A dedicated annual planning meeting to keep your plan on track
- A structured process to formalise and align your life goals with your finances
- An accountability partner who ensures follow-through
- Access to a reliable second opinion before big decisions
- A tax-smart retirement income plan
- Ad hoc availability for life’s urgent financial decisions
- Outsourced financial admin to save you time and energy
- Unlimited access for money-related questions and concerns
- A system for prioritising and evaluating financial opportunities
BENEFITS OF
PROFESSIONAL
FINANCIAL ADVICE
OTHER BENEFITS
Other Benefits
- A clear-thinking collaborator for complex financial situations
- Emotional and practical support for a surviving spouse through major life transitions
- Seamless coordination with your accountant, attorney, and other advisers
- A trusted source for referrals to vetted professionals
- Someone who tells you what you need to hear, not just what you want to hear
- Shared wisdom and best practices from real-life client experiences
TAX PLANNING
Tax Planning
- Forward-thinking, proactive tax planning strategies
- Crafting a tax-efficient estate plan for intergenerational wealth
- Ongoing education about changes in tax laws
- Practical support and guidance during tax season
- Expert tax specialists to whom we can refer you for complex tax structures and legal opinions
- Consolidation of fragmented investments into a cohesive plan
- A tax-efficient savings strategy that keeps more of your returns
KEY SERVICE OFFERINGS
TESTIMONIALS
Bruce’s ability to separate and analyse all matters financial demonstrates a unique ability to listen and investigate the broad subject of investment for his clients.
We’ve appreciated nine years of support from Bruce and are proud to be founder clients of his creation, Atom Capital. Bruce’s leadership together with Rosanna’s heading up of a dedicated admin team work tirelessly in guaranteeing a secure financial future for our family. Demonstrating exceptional skill in translating, maintaining and exceeding expectation of each aspect of our finances into reality across the minefield of investment options by carefully nominating key trustworthy, specialist partners assuring the best outcome i.e. alternative investment options, taxation etc.
Atom Capital in partnership with the Affinity Capital Group, mentored by Somerset Morkel offer complete financial solutions, this allowing us peace of mind in confidently recommending Atom Capital services to friends and family.
I have known Bruce for a very long time, also long before he founded ATOM CAPITAL.
For me it was clear to follow Bruce from his days as an employed investment banker to being an independent, self-employed financial advisor.
Bruce’s ability to find the right products for ever changing life situations and capital markets is remarkable. The network ATOM CAPITAL is connected with is powerful, competent and innovative.
I enjoy the balance of patience and push Bruce is operating with. Bruce’s team shines through excellent service. Always competent and quick in replying no matter what the subject’s level of complexity is.
I would recommend Bruce and his team to anyone who is seeking a personalised, honest and competent approach to the ever changing challenges of the financial markets both within and outside the South African borders.
I was struggling to find a sensible and knowledgeable financial advisor. In the past, I bad experiences with other financial advisors, so I was skeptical of engaging another one. A friend of mine recommended Atom Capital to me. Since joining Bruce and the team, I’ve seen a growth in my portfolio, and my expectations have been exceeded.
The team is responsive and helpful, and offer other value added services like certification of documents. Their support in understanding the products that are being used and not just providing the easiest solution has made a positive impact. Transparency and learning is important for me. The way the team engage in explaining and showing how the products relate to my financial goals really stood out for me.
Overall, great experience with a very supportive team answering the questions I have on various products and services. Lots of value-added help to make my life easier. Would recommend to anyone.
We highly recommend Atom Capital for managing your personal investments and retirement planning. Having utilised their services ourselves, we have found their team to be proactive, knowledgeable, and dedicated to offering advice and support tailored to your unique needs. With Atom Capital, you are treated as an individual, not just a number.
I was the founder and managing director of International Tap Distributors, the importers and distributors of taps and bathroom fittings, with brands such as Tivoli, Amalfi, Zucchetti and others. I sold my business in 2017 and needed to invest my money offshore as I intended to emigrate. I chose to work with ATOM Capital due to my lengthy successful experience dealing with Bruce Deane for several years, and the trusting relationship we had built up.
My expectations that the new setup could only improve were realised with the ease with which I was able to have my financial needs and investments handled. The results have meant that I have not had to worry about my investments and the ever-changing adjustments to my portfolio that have been dealt with by the expert people in the group. Dealing with the team has been easy even though I live in another country, and all my queries and requests are attended to immediately. I receive reports as and when I request as well as notifications and points of interest without asking.
Besides Bruce, I have also had excellent contact and service from both Rosanna Couto and Priscilla Makua. I would therefore recommend the services with ATOM Capital to anyone wanting to have a great team looking after their assets.
STRATEGIC COLLABORATIONS
MONTHLY MARKET OVERVIEW
2023
2024
2025
2026